Description

Selling Guaranteed Asset Protection

The level of take-up is clear evidence of the popularity of this important product. When professionally presented and fully explained, customers readily recognize the protection and benefit this product provides.

Core areas of focus:

• Understanding the product
• Building value
• Understanding regulatory requirements
• Maintaining a compliant insurance sale
• Presenting the product
• Presenting and agreeing price
• Closing the customer
• Dealing with issues and concerns
• Handling customer objections