Description

This programme develops a firm understanding of a customer’s motivation for utilising another lenders funds and offers viable alternatives.

Main areas of focus:

• Protect your database
• What we’re up against
• Who we’re up against
• Dealer funding comparison
• How do we compare?
• Funding motive qualification
• Funding motive qualification questions
• Customer Motivation
• Risk
• Credit scoring
• Interest rates
• Headline Advertising
• Leave the door open
• Payment holidays
• Convenience
• The Bank Customer