This programme develops a firm understanding of a customer’s motivation for utilising another lenders funds and offers viable alternatives.
Main areas of focus:
- Protect your database
- What we’re up against
- Who we’re up against
- Dealer funding comparison
- How do we compare?
- Funding motive qualification
- Funding motive qualification questions
- Customer Motivation
- Risk
- Credit scoring
- Interest rates
- Headline Advertising
- Leave the door open
- Payment holidays
- Convenience
- The Bank Customer
