Description

At the very heart of any motor dealership and the driver for all other profit opportunities, the car sale remains the key to Motor Trade success. Recognising the need to establish a sales process that works and stick to it and built on proven success principles, this programme is a real A-Z of the car sales process.

Core areas of focus:

• The car sales process
• Gaining attention
• Maintaining interest
• Stimulating desire
• Gaining commitment
• Motivating action
• The decision making process
• The sales equilibrium
• Building a relationship of trust
• Needs awareness
• The value proposition
• Presenting the product 1) The static presentation
• Presenting the product 2) The demonstration
• Presenting and agreeing price
• Negotiation techniques
• Delivery and follow-up